Creative Wall Paint was born from Amsterdam All Acrylics, the iconic acrylic brand by Royal Talens. Creative Wall Paint brings the power of the artist’s studio straight into your home.
For more than 125 years, we’ve been inspired by artists.
Creative Wall Paint was born from Amsterdam All Acrylics, the iconic acrylic brand by Royal Talens. For more than 125 years, artists have inspired us. They think in color, materials, and composition. And they see more than a wall; they see opportunity.
From that mindset, we asked ourselves: what if walls had the same creative freedom as a canvas? Artists are driven by color and expression. We translated that way of thinking to interiors. More and more people want character in their homes. Walls get bolder, ceilings join the party, and materials tell a story.
With Creative Wall Paint, we invite you to jump in. Make a statement with color and create something that fits you. Your wall becomes a canvas that reveals your personality. Creative Wall Paint brings the power of the artist’s studio into your interior. Give your wall meaning, make it a statement, and show your signature.
Your wall becomes your canvas. Art for all.
Creative Wall Paint is developed by artists, technical experts, and lab specialists who know color inside out. Their combined expertise resulted in a wall paint with the creative strength and intensity of acrylic. Scaled up for larger surfaces.
The formula is designed so you can use it directly from the pot. It doesn’t splatter, doesn’t need stirring, and applies smoothly and with control. Thanks to the high pigment load, the colors are deep and expressive. The paint dries fast and evenly into a crisp, matte finish.
Creative Wall Paint works indoors and outdoors, and is fully produced according to the same quality standards as the Amsterdam range.
Coming up with an idea is one thing. Developing, testing, refining, and perfecting it… that’s a whole different challenge. Luckily, we have a smart, enthusiastic, and above all, creative team that loves to get their hands dirty.
We spoke to the makers behind the concept. From lab heroes to (mural) artists. They share what drives them and what their creative process looks like: from the first sketch to the final stroke on the wall.
You’ll discover how Creative Wall Paint was born out of pure love for color and paint.
Meet the creative masterminds who made it happen.
Creative Wall Paint invites you to use color boldly and let your expression take over. Yes, even in your own home. Small imperfections are part of the process and make your work personal. Creativity grows and evolves, both on a canvas and in the place where you feel at home.
Each color and every pot is fully produced in the Netherlands at the sustainably designed Royal Talens factory, certified BREEAM Excellent. Craftsmanship, innovation, and responsibility come together here, so every pot is ready for the big work, created with respect for people and the planet.
Creative Wall Paint is available exclusively in the Netherlands right now. But this is only the beginning. We think without borders.
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