Wall paint with the power of artist quality.

Professional pigment quality with a modern matte finish.
Made for creators who want to work big, indoors and outdoors.

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Color Set: Color Lab - Amsterdam Creative Wall Paint

Paint that does what you want

Amsterdam Creative Wall Paint is a water based matte wall paint with an extremely stable formula. The high pigment concentration delivers intense, deep colors and a smooth matte finish without streaks.

The paint does not splatter, does not need stirring and applies with ease and full control. Perfect for murals, color blocks, expressive compositions or full walls.

With six carefully curated color sets, you can effortlessly create modern gradients, soft transitions, crisp accents or bold color contrasts. The paint dries quickly and forms a durable layer suitable for both indoor and outdoor use.

Formula and finish

  • Water based matte paint
  • Excellent coverage, 8–10 m² per liter
  • Fast drying, touch dry in 1 hour, repaintable in 4 hours
  • Low VOC value, max 30 g/L, produced sustainably
  • High pigment concentration for deep, expressive colors
  • Dries to an even, durable matte finish

Performance and durability

  • Weather and light resistant, colors remain bright over time
  • Scrub resistant and cleanable without losing sheen
  • Withstands daily use and intensive cleaning
  • Suitable for new walls, cement, concrete and other mineral surfaces
  • For indoor and outdoor use

Smart details for makers

  • Eighteen matte shades plus mixable base colors
  • All colors are fully intermixable
  • The formula does not separate and requires no stirring
  • Ready to use and virtually odorless
  • Ideal for large surfaces and precision work

Made for creators who think big

Creative Wall Paint is developed by artists, technical specialists and laboratory experts with deep color knowledge. The result is wall paint with the same intensity and creative potential as professional acrylics but suitable for large surfaces.

  • Does not splatter
  • Ready to use straight from the jar
  • High control and smooth application
  • Easy to work with using brush, tool or roller
  • Dries evenly matte and streak free
  • Professional pigment quality

Produced according to the quality standard of Amsterdam All Acrylics.

Technische F.A.Q.

What is the content of the paint jar?

Each jar contains 250 ml of water based matte Creative Wall Paint.

What do the opacity and transparency symbols mean?

These symbols indicate how much of the surface beneath remains visible through the paint.

  • Opaque means maximum coverage
  • Semi opaque means strong coverage with slight translucency
Why is opacity important for color mixing?

Because it determines how much the underlying color, layer or texture affects the final color. This is essential for clean gradients, subtle transitions and controlled mixed colors.

Can I see the opacity level for each color?

Yes. Every jar label and each color swatch on the website clearly displays the symbol and coverage level.

What quality level does Amsterdam Creative Wall Paint offer?

It is a professional water based matte wall paint with high quality pigments and excellent coverage, 8–10 m² per liter.

Is the paint environmentally friendly?

Yes. The paint has a low VOC value, max 30 g/L, and is produced according to modern sustainable standards.

How fast does the paint dry?

Touch dry in about one hour, repaintable after four hours.

Does the paint separate in the jar?

No. The formula is extremely stable and does not require stirring.

Is the paint suitable for outdoor use?

Yes. The paint is weather resistant, UV resistant and protected against discoloration.

Can I clean walls without damaging the paint?

Yes. The matte finish is scrub resistant when cleaned with care and does not lose its appearance.

Which surfaces provide good adhesion?

Perfect for:

• Mineral walls
• Concrete
• Cement based walls
• New or primed surfaces

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