I was trained as an art director and designer. In my background, everything revolves around clarity and simplicity. Logos and design work best for me when everything is clean and straightforward. That way of thinking in shapes and lines is something I still bring into my personal work. You could call it a graphic approach to reality.
When I work with color and composition, I usually start with one color. From that, I extract different tones, from light to dark. Once that foundation is in place, I add other colors. I prefer working with colors that have lower saturation, and then choose one tone that’s slightly more vibrant to add a sense of tension.
In my compositions, I always look for balance between the subject and the empty background. That calm and spaciousness are just as important to me as the image itself.
A wall is truly something different from a canvas or a sheet of paper. A standalone artwork can be hung anywhere; a wall is fixed. That means you need to think carefully about which image fits the space the wall is part of. For me, a mural should contribute to an interior. It can have presence, but it shouldn’t scream for attention. It should work together with the space.
When designing the Creative Wall Paint Design Kit, it was important to me that it felt accessible. It shouldn’t be too difficult. Above all, it had to be fun to work with. Making art shouldn’t cause stress. For me, it’s about calm, freedom, and creation.
"Shapes and lines give me a sense of clarity and overview, and I wanted to offer that same feeling to beginners."
While working with the paint, I noticed how pleasant it is to use. It has great coverage, and you can pull long lines without constantly dipping your brush. It’s not too thick, but it also doesn’t drip off the bristles. Because of its smooth flow, it mixes easily, making the process very accessible.
What I hope people experience when they bring this design onto their wall is the feeling that they created something themselves, that tangible result you might not have believed you could achieve. And I hope it sparks more creativity and experimentation. That you discover it’s much less complicated than you thought, and, above all, incredibly fun.
